JIA XIN's profile

《無光晚餐－品牌視覺設計》Dining in the Dark-Visual Identity Design

JIA XIN
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brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
無光晚餐第三季 － 品牌視覺設計
Dining in the Dark - Brand Visual Identity Design
We don't meet people by accident.
we meet for a reason.

無光晚餐不只是在黑暗中用餐，而是從客人訂位、前來、入場報到、用餐、離場⋯等所有過程都經過設計的一場體驗。第三季的無光晚餐，沿用原有的 LOGO，並重新為品牌做新的視覺規劃。

在無光的世界中，短暫地抽離視覺時，其他體感被相對放大，將變得更加敏銳，如同進入一個微觀且奇幻的世界，是趟充滿未知與想像的旅程。當下體驗到的事物與形體，可能不如以往眼睛所見的準確，卻更有想像空間，任由你探索與定義。視覺風格上以寫實物件合成並結合插畫，將平凡的物體模糊輪廓，將局部的細節質感放大，在構圖上製造物體的扭曲變形與大小對比，呈現超現實的感覺。

色彩上不同於以往，嘗試在無光晚餐的無彩之中，加入黑白灰階之外的色彩，所有色光相互疊加後，最終會形成白色，兩個成對的互補色光相互抵銷後也會成為白色，因此選用互補色的紫與黃。在乍看之下為無彩的白光中，實則蘊含了各種可能性的組合。
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience
brand identity design graphic design taiwan visual identity design experience design dininginthedark surpriselab immersive experience

無光晚餐 Dining In The Dark

Project by 
驚喜製造 Surprise Lab. 

Project Producer｜黃馨儀​​​​​​​
Visual Identity Design｜葉佳欣
Logotype Design｜Rubbie Chong
Copywriting｜黃馨儀

Year｜2022
《無光晚餐－品牌視覺設計》Dining in the Dark-Visual Identity Design
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JIA XIN's profile

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JIA XIN's profile
Taipei City, Taiwan Region

《無光晚餐－品牌視覺設計》Dining in the Dark-Visual Identity Design

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